This policy explains how HabitHouse handles your information across our mobile app and our website and email waitlist. We keep it plain: we collect what the app needs to coach you, we don't sell your data, and we don't run third-party advertising or tracking. Your coaches, Brock and Luna, are artificial intelligence, not real people, and what you say to them is processed by the AI providers named below.
HabitHouse is a service of Better Human Labs LLC ("we," "us," or "our"). We operate the HabitHouse mobile app, the habithouse.app website, and our email waitlist. Questions about this policy? Email hey@habithouse.app, or write to us at:
Better Human Labs LLC
69 Lincoln Blvd Ste A #222
Lincoln, CA 95648
United States
When you first open the app, we create an anonymous account for you automatically so you can start right away — no name, email, or sign-up required. You can later choose to upgrade to a full account by adding an email address and password, which lets you keep your data if you switch devices. If you create a full account, we store your email address; otherwise your account stays anonymous. In all cases we store a unique account identifier, an optional display name you set, and your device's time zone (so reminders and daily check-ins land at the right time).
To provide the app, we store the content you create and the information the app needs to work:
Brock and Luna are artificial intelligence, not real people. Every message and every spoken reply you get from a coach is generated by an AI model. They are fictional characters with written personalities, and no human reads or answers your conversations. You can read more on our AI and safety page.
When you chat or talk with a coach, your message content is sent to trusted third-party AI providers that process it to generate the coach's response — we don't run these models ourselves. Specifically:
Alongside your message, we send the context your coach needs to be useful: the habits you've chosen to share, your recent logs, your coach's saved memory, and (if you've granted it) your Apple Health summary. We share this with these providers only to deliver the coaching feature. These providers act as our processors: they handle your content only to provide their service to us, under contracts that limit what they may do with it, and we do not permit them to use it to train their own models.
You control how much context your coach receives: in the app you can turn off sharing your habit data with your coach, either overall or per habit. When sharing is off, your habit details and health data aren't included as context. (Messages you actively send or speak to the coach are still processed by the AI in order to respond.)
The app asks for a permission only when you use the feature that needs it, and you can change or withdraw any of them at any time in your device settings:
If you grant Apple Health access, HabitHouse reads a limited, read-only summary from HealthKit: step count, workouts (type and duration), last night's sleep duration, and mindful minutes. We use it for one purpose: letting your coach confirm a habit was done and talk to you about it accurately. We never write to Apple Health.
You should know that this health summary is included in the context sent to our AI provider (Anthropic) when it generates your coach's reply, in the same way your habit data is. If you turn off sharing with your coach, the app does not read your health data at all, so none of it leaves your device.
In line with Apple's requirements for health data, we never use Apple Health data for advertising or marketing, never use it for data mining unrelated to your coaching, never sell or rent it, and never disclose it to anyone other than the AI providers described below who process it solely to generate your coach's response. Health data is deleted with the rest of your account when you delete it.
When you join our waitlist by submitting your email address on our web form, we collect your email address, the date and time you joined, and your IP address and browser user-agent at sign-up (used only to prevent spam). The waitlist itself collects nothing else — no name, location, or phone number. We use your email to confirm your signup, tell you when the app launches, and send occasional offers and HabitHouse news. Every email includes one-click unsubscribe.
HabitHouse may offer paid subscriptions. If you buy one, the purchase is processed by Apple through the App Store, and our subscription-management provider (RevenueCat) tells us your subscription status so we can unlock features. We never receive or store your full payment-card details — those stay with Apple. You can manage or cancel a subscription any time in your iPhone's Settings → [your name] → Subscriptions.
We do not sell or rent your personal information, and we don't share it for advertising. We use a small set of trusted service providers to run HabitHouse, each handling only what their function requires:
We may also disclose information if required by law, or to protect the rights, safety, and security of our users and HabitHouse.
To be clear about what HabitHouse does not do:
Your information is stored on secure cloud infrastructure provided by Supabase (hosted in the United States). Access is protected by row-level security, so no other user can access your data. Photos you attach are kept in private storage and served through short-lived, signed links, and we strip metadata such as location information from photos before we store them. Data is encrypted in transit.
You can delete your account at any time from Profile → Delete account in the app. Deleting your account permanently removes your profile, habits, logs, notes, coach conversations (including any photos you attached), coach notes, coach memory, progress and décor, and the support feedback tied to your account, and it deletes your login. You can also email hey@habithouse.app to request deletion.
While your account is open, we keep the content you create for as long as you keep it, because it is the app: your habits, logs, and notes stay until you delete them. Coach conversation threads are cleared at the end of each day, behind a short summary your coach keeps as memory so it doesn't have to re-read the whole history. That memory lasts until you delete your account or turn sharing off. Photos you attach live with the message you attached them to.
After you delete your account, we may retain a limited amount of information — such as basic usage or transaction records — for as long as needed to meet legal, security, accounting, or fraud-prevention obligations, typically up to seven years for tax and accounting records, after which it is deleted. Deleted data may persist briefly in routine encrypted backups until those backups age out on their normal cycle. If you're on the email waitlist, you can unsubscribe at any time using the link in any email, and you can email us to have your address removed.
Better Human Labs LLC is based in the United States, and your information is stored and processed there. Our service providers may process it in the United States and other countries. If you are in the European Economic Area, the United Kingdom, or Switzerland, this means your information is transferred outside your home country. Where that transfer requires a safeguard, we rely on the European Commission's Standard Contractual Clauses (and the UK Addendum) with the provider in question.
Wherever you live, you can reach every one of these controls by emailing hey@habithouse.app, and most of them are built directly into the app. We answer within 30 days. We will not charge you or degrade your service for exercising a right.
Better Human Labs LLC is the controller of your information. You have the right to access your data, correct it, delete it, restrict or object to how we use it, withdraw consent at any time (without affecting what we did before you withdrew it), and receive a portable copy. You also have the right to complain to your national data-protection authority.
We rely on these legal bases:
We do not make decisions about you by purely automated means that produce a legal or similarly significant effect. Your coach's suggestions are guidance only, and you decide what to act on.
In the last 12 months we have collected these categories of personal information: identifiers (account identifier, email address if you create a full account or join the waitlist, IP address on the web form); commercial information (subscription status and voice-minute usage); internet or network activity (app version, platform, and device model sent with a support report); audio and visual information (voice-call audio and photos you attach); health and exercise information (your Apple Health summary, if you grant it); and other content you create (habits, logs, notes, and coach conversations). We collect it from you directly and from your device with your permission, for the purposes described in this policy, and we keep it as described under "Data retention and deletion."
You have the right to know what we collect and how we use it, to delete it, to correct it, and to not be discriminated against for exercising those rights. You may use an authorized agent; we will ask for proof of their authority and verify your identity against the account before we act.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We have not done so in the preceding 12 months, and we do not sell or share the personal information of anyone we know to be under 16. Some of what we collect (health data and the contents of your messages) is sensitive personal information under California law. We use it only to provide the service you asked for and never to infer characteristics about you, so the right to limit its use does not change how we handle it — but you can still turn health sharing off or delete your account at any time.
If you live in a state with its own consumer-privacy law (such as Colorado, Connecticut, Virginia, Texas, Oregon, or Montana), you have comparable rights to access, correct, delete, and obtain a copy of your information, and to appeal if we decline a request. Email us and we will honor them. We do not process personal data for targeted advertising, sale, or profiling that produces legal or similarly significant effects.
HabitHouse is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, email hey@habithouse.app and we'll delete it. If you are in the EEA or the UK and your country sets a higher age for consenting to online services (up to 16), you need a parent or guardian's consent below that age.
An AI coach may not be suitable for every minor. Brock and Luna hold open-ended conversations, and a younger user may not always keep in mind that they are talking to software rather than a person. If you are a parent or guardian, we'd encourage you to look at the app with your teenager before they use the coach. See our AI and safety page for how the coaches handle sensitive conversations.
We may update this policy from time to time. When we do, we'll revise the "Last updated" date above. Significant changes may also be communicated in the app or by email.
Questions about this policy or your data? Email us at hey@habithouse.app.